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qualificationS & CREDENTIALS

work HISTORY & experience

2015/ FEB - PRESENT

4P MEDIA MARKETING | Director of Marketing

  • Develop, implement & optimize marketing strategies for numerous ecommerce brands
  • Manage team of marketers, designers & developers to attain growth goals
  • Responsible for setting, tracking & improving annual revenue & market share growth
  • Develop frameworks for brand guides, content & marketing automation strategies
  • Responsible for improving on-site & medium KPI performance (Details in hard copy):
started - 2017 / jan

Adobe - Biz Prac & Developer Certification

I've begun my coursework towards Adobe certification for both the Business Practitioner & Developer roles. Adobe isn't my 1st choice of analytics platforms (it has it's plusses, but we can discuss why in-person!), it does have a large portion of the market share & needs to be properly implemented & supported.

2014/ FEB - 2015/ FEB

4P MEDIA MARKETING | Director of Analytics

  • Developed a collaborative-BI system (Qlik) from disparate reporting sources
  • Performed all marketing analysis & performance forecasting
  • Implemented offer-level tracking of affiliate programs
  • Developed user-scoring model based on behavioral heuristics
  • Implemented score-based messaging in marketing automation platform
  • Optimized affiliate attribution modeling/scoring in LeapFrog & HasOffers
  • Responsible for tracking & reporting business & channel performance
  • Responsible for all marketing, P&L & business reporting
2013 / jan

food bank - hunger hero

AREA203 Digital donated $1 for each use of the hashtag, #2HoHo3 on Twitter & also matched donations given directly to the Food Bank in support of the holiday drive. Campaign was spurred by a live webcam of a floor-to-ceiling chalk drawing of a Christmas tree, on which a new ornament was sketched celebrating each donation. My team was responsible for the conceptualization & drove 9,873 of the 10,100+ tweets. The Food Bank received total donations of $12,739 as a result, translating into nearly 20,000 lbs of food.

2014 / feb - 2015 / feb

AREA203 | Director of Strategy & Analytics

  • Developed a collaborative-BI system (Qlik) from disparate reporting sources
  • Performed all marketing analysis & performance forecasting
  • Implemented offer-level tracking of affiliate programs
  • Developed user-scoring model based on behavioral heuristics
  • Implemented score-based messaging in marketing automation platform
  • Optimized affiliate attribution modeling/scoring in LeapFrog & HasOffers
  • Responsible for tracking & reporting business & channel performance
  • Responsible for all marketing, P&L & business reporting
Presented - 2012 / aug

forbes - Top 100 Agencies

In recognition of the work done for our clients , AREA203 was designated a "Top 100 Global Agency: Social & Analytics" by Forbes magazine. Case studies included social media campaign for Coca-Cola, & an internally developed collaborative-BI solution focusing on the agency's banking clients.

2008 / jan - 2012 / aug

HAIRCLUB | Online Marketing Director

  • Successfully managed $6M+ annual digital marketing budget
  • Consistently out-performed 18% (YoY) growth goal
  • Correlated offline & direct (TV, Radio, etc.) advertising to online impact
  • Developed mobile specific initiative resulting in a 30:1 ROI (Google case study)
  • Implemented email database lead & nurturing marketing automation program
  • Increased sales from lead nurturing program 13%, (YoY) in first year
  • Decreased CPL’s 28% & improved PPC conversion rates 27% (YoY)
  • Developed & implemented local SEO strategy for over 100 local centers
  • Successfully utilized inbound/content marketing strategy to improve conversion rate
  • Identified & fixed a major disparity issue in the marketing analytics
Presented - 2012 / feb

Google - The Mobile Marketing Playbook

Google used Hair Club's success in a recent mobile advertising campaign as a case-study in their first ever Mobile Marketing Playbook edition. The case study highlighted the use of analytics to determine intent, followed-by the shift in advertising to match local terms, & the implementation of local-focused landing pages. The campaign saw an ROAS of 30:1 & set a new benchmark for mobile focused lead-gen campaigns utilizaing AdWords.

2005 / may - 2008 / jan

Jim Adler & Associates, LLP | Online Marketing Manager

  • Responsible for marketing & case-leads of high-profile national law firm
  • Improved lead-to-case ratios by 27%, & yearly lead volume 12% (YoY)
  • Optimized conversion rates & lowered CPA’s in pharmaceutical case acquisition
  • Optimized conversion rates & lowered CPA’s in mesothelioma case acquisition
  • Obtained top Google rankings for mesothelioma search terms with a $54-75 CPC
  • Increased website traffic for brand or relevant search terms by 963%, (YoY) through content marketing, SEM & SEO strategies
Presented - 2003 / Mar

Fujitsu Consulting - Constultant of the Year

Awarded for B2B & B2B2C initiatives with the client company, Verizon Rich media campaign for Visa EU (also awarded the Les Clics d'or) & Assisting Amdahl Corporation with email marketing campaigns for their new server line


Presented - 2002 / Jun

Yahoo! & CB News - LesClics d'or

A French advertising award (Les Clics d'or - translates into "The Golden Hits") was awarded to me & Fujitsu Consulting (U.S.) for a Flash-based, rich media campaign created to educate Visa's EU customers about the smart card technology they'd soon be seeing utilized in their cards

2005 / may - 2008 / jan

Fujitsu Consulting | Sr. Marketing System Development Analyst

  • Managed re-branding, & digital marketing strategy of Fujitsu’s US web assets & stores
  • Acted as interim Digital Marketing Director at Verizon Business for 1-year
  • Responsible for digital marketing strategy for Verizon Business’ service line
  • Won French advertising award (Clics d’or) for VISA smart-card campaign
  • Defined & implemented digital marketing & analysis strategy for Amdahl

2000 - 2014

Creative-Etc. | Founder & Managing Partner

  • Tag Manager & Ecommerce tracking implementation for Taunton Publishing
  • Collaborative-BI consulting & development (multiple clients)
  • Web, WordPress, MySQL development (multiple clients)
  • Marketing automation engineering consulting for numerous clients
  • Website, intranet, CBT’s amp;& data visualization projects for Army Corp of Engineers
  • Created & managed multiple award-winning SEO & PPC strategies
  • Implemented dozens of SEO & Inbound marketing strategies for numerous clients
  • Co-developed web-based photo-album for Carnival Cruise Lines
  • Built Flash-based edutainment website for a special needs children’s school
  • Strategy development on all digital marketing efforts for direct marketing agency, DMN3

1998 - 2000

Covenant Technology | Web Developer & SEO

10 - 14

coffees per week

42,750

hours worked

89

happy clients

5,462

(estimated) projects completed

10

awards & case studies

SOME COMPANIES I'VE WORKED WITH


SAP
Tiffany & Co.
Tommy Hilfiger
Frontier
NY & Company
Rogers

WHAT I'VE WORKED WITH

  • Adobe Analytics
  • Google Analytics
  • IBM Coremetrics
  • WebTrends
  • Piwik
  • Tableau
  • Microsoft Power BI
  • Marketo
  • Eloqua
  • HubSpot
  • SalesForce
  • ActiveCampaign
  • AWeber
  • MailChimp
  • HTML/CSS
  • JavaScript
  • XML
  • SQL & Access
  • Excel
  • web development
  • digital marketing
  • Optimizely
  • Test & Target
  • VWO
  • SiteSpect
  • Unbounce
  • Monetate
  • Google Optimize

WORK METHODOLOGY


1. Analysis
2. Strategy
3. Design
4. Development
5. Testing
6. Launch

HOBBIES & INTEREST


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guitar & piano

Piano lessons as a kid, self-taught on guitar. The kids seem to like it!

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photography

I love to photograph the family & outdoors - though I'm not very good at it.

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food & cooking

Both sides of our family have strong Cajun roots, cooking is in the blood.

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kids & family

I work to live, not live to work (sorry?) - & they're the reason why!

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fishing

Again, I'm not very good at this. The fish have nothing to fear.

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coloring

Yes, coloring. It's funny what you'll pick back up when you have 4 kids.

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travel

Well - in theory. Tough with the kids, but we take mini-trips as we can.