I've begun my coursework towards Adobe certification for both the Business Practitioner & Developer roles. Adobe isn't my 1st choice of analytics platforms (it has it's plusses, but we can discuss why in-person!), it does have a large portion of the market share & needs to be properly implemented & supported.
AREA203 Digital donated $1 for each use of the hashtag, #2HoHo3 on Twitter & also matched donations given directly to the Food Bank in support of the holiday drive. Campaign was spurred by a live webcam of a floor-to-ceiling chalk drawing of a Christmas tree, on which a new ornament was sketched celebrating each donation. My team was responsible for the conceptualization & drove 9,873 of the 10,100+ tweets. The Food Bank received total donations of $12,739 as a result, translating into nearly 20,000 lbs of food.
In recognition of the work done for our clients , AREA203 was designated a "Top 100 Global Agency: Social & Analytics" by Forbes magazine. Case studies included social media campaign for Coca-Cola, & an internally developed collaborative-BI solution focusing on the agency's banking clients.
Google used Hair Club's success in a recent mobile advertising campaign as a case-study in their first ever Mobile Marketing Playbook edition. The case study highlighted the use of analytics to determine intent, followed-by the shift in advertising to match local terms, & the implementation of local-focused landing pages. The campaign saw an ROAS of 30:1 & set a new benchmark for mobile focused lead-gen campaigns utilizaing AdWords.
Awarded for B2B & B2B2C initiatives with the client company, Verizon Rich media campaign for Visa EU (also awarded the Les Clics d'or) & Assisting Amdahl Corporation with email marketing campaigns for their new server line
A French advertising award (Les Clics d'or - translates into "The Golden Hits") was awarded to me & Fujitsu Consulting (U.S.) for a Flash-based, rich media campaign created to educate Visa's EU customers about the smart card technology they'd soon be seeing utilized in their cards
coffees per week
(estimated) projects completed
awards & case studies
Piano lessons as a kid, self-taught on guitar. The kids seem to like it!
I love to photograph the family & outdoors - though I'm not very good at it.
Both sides of our family have strong Cajun roots, cooking is in the blood.
I work to live, not live to work (sorry?) - & they're the reason why!
Again, I'm not very good at this. The fish have nothing to fear.
Yes, coloring. It's funny what you'll pick back up when you have 4 kids.
Well - in theory. Tough with the kids, but we take mini-trips as we can.